![]() Videos have the highest engagement rates on Facebook What’s more, they expect to watch even more videos on the platform over the next year.The increasing popularity of video ads makes them an extremely efficient marketing tool on Facebook, as its users are used to engaging with this type of content organically. According to the Facebook report, 65% of Facebook users in the U.S. And Facebook users seem to support this trend. ![]() Facebook users love videosįor the past 5 years, Facebook has been heavily focusing on becoming the biggest ad-supported video platform. Top-3 reasons to start using Facebook video ads 1. From your Facebook account, you can create a new video advertisement or boost an existing post that includes a video clip. ![]() ![]() It can appear in one of several predetermined locations on a user’s Facebook screen. Facebook video ads are paid ad placements that feature a video. ![]()
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